Nike Sportswear’s latest edit of the Air Huarache includes a zipper on the tongue. Besides the zip-up tongue, the design is also unique because of the toe, which is ripstop with a ribbed texture. The design comes dressed in an orange blaze base with midnight navy accents, Chicago Bears colors. Nike directly references Chicago on the heel with the letters CHI. A release is expected on the 18th of November in the US. Hit Nike.com for availability.
The Wicker Park section of Chicago is home to an eclectic atmosphere that now includes an adidas Originals flagship shop. Embracing a local vibe for the location, the interior of the shop features the work of local artists.
CHICAGO- Up on a ladder, drilling screws into a cinderblock wall, Evan La Ruffa is hanging locally produced art in the new adidas flagship store in Chicago. “It’s a great space” says Evan, “and the neighborhood is a perfect fit for the adidas brand and this art.”
The art is from IPaintmymind, Evan’s non-profit that supplies art and curriculum to Chicago Public Schools that have lost funding for the arts. “Because of this partnership with adidas we’ll be able to put art in three schools in the next few weeks.”
The store, which sits under a section of the cities iconic elevated train system is located in the heart of Chicago’s Wicker Park neighborhood. The space is full of connections to the local creative community, including an original sculpture at the front of the store by Chicago artist POSE, and custom murals created by Tubsz, a south side native that specializes in Calligraffiti.
“The adidas Originals flagship store in Chicago shows our ongoing commitment to exploring new and innovative ways to be part of the local community,” explains Pascha Naderi-Nejad, Senior Brand Director adidas Originals. “Now our largest adidas Originals store in the world, everything about it exemplifies how we partner with creators who have shared values and an ability to push the bounds of creativity.”
The store also has an “L” train inspired dressing room, and a community wall giving customers a way to share information about upcoming events. “We’re continuously inspired by Chicago, and the store enables us to celebrate the pioneering culture and creativity the city has to offer ”says Naderi-Nejad “We are excited to be based in Wicker Park and look forward to building new relationships in the neighborhood.”
The art work from Ipaintmymind was created by “Sonnenzimmer”, a local pair of established artists that specialize in layered prints. Every quarter the work will be switched out with another local artist’s work. As Evan and his team hang the last piece, he puts away the drill and says “that’s another 60 pieces of art going to schools that have lost their funding.”
adidas Originals has just opened up shop in the Wicker Park neighborhood of Chicago for its latest flagship store.
adidas Chicago is situated at 1532 N. Milwaukee Avenue with opening hours that go from 11AM to 8PM.
(Chicago, Oct. 5, 2017) – adidas Originals announces adidas Originals Chicago, a new flagship and its largest store worldwide. Located in the heart of Chicago’s Wicker Park neighborhood, the 4,966 square foot space is designed to generate a localized, community-centric experience that pays homage to the pulse of the city’s streets. The store offers consumers the best of the adidas Originals brand while spotlighting native creators and the impact they have on their surrounding communities.
“The adidas Originals flagship store in Chicago shows our ongoing commitment to exploring new and innovative ways to be part of the local community,” explains Pascha Naderi-Nejad, Senior Brand Director, adidas Originals. “Now our largest adidas Originals store in the world, everything about it exemplifies how we partner with creators who have shared values and an ability to push the bounds of creativity. We’re continuously inspired by Chicago, and the store enables us to celebrate the pioneering culture and creativity the city has to offer. We are excited to be based in Wicker Park and look forward to building new relationships in the neighborhood.”
Inspired by the city and reinforcing adidas’ commitment to Chicago’s Wicker Park streetwear enthusiasts, the adidas Originals Chicago store features custom artwork and installations created by Chicago natives POSE and Tubsz, and Chicago-based non-profit organization iPaintMyMind will showcase work from a range of up-and-coming local artists on a continuous, rotational basis. A Community Wall will provide customers with an interactive way to share and learn about upcoming local events, shows and product releases.
As part of the new store launch, a limited-edition EQT ADV SUPPORT Wicker Park was created and available to reserve in Chicago only through the adidas Confirmed app. Upon reserving, customers will be invited to pick up their pair of the shoe at the new adidas Originals Chicago Flagship store on opening day. Shoppers will regularly have access to the brand’s most covetable footwear releases including the NMD, Stan Smith, Tubular and more. adidas Originals Chicago also plays host to a Statement area featuring Consortium products and special collaborations such as Alexander Wang, White Mountaineering, Spezial and Mastermind Japan.
Nike Basketball has crated a city themed collection of React Hyperdunk Lows inspired by “basketball’s global capitals”: New York, Chicago, Los Angeles, Manila, Beijing and Madrid. The collection is set to release in early August with the Madrid colorway set for a July release. Hit Nike.com and Nike Basketball dealers for availability.
MDZ
When the sun dips in Madrid, the city’s hoopers hit courts for games with locals and visitors alike. Transcending culture and social barriers, the game unites and creates a new sense of community.
The sunset timing of many of the city’s games inspires the Nike Hyperdunk Low 2017 Madrid, launching July 20. The MDZ emblazoned on the side and heel references a localized pronunciation of the city’s name, Madriz.