Nike Air Max 97 Utility “Total Orange”

Nike Sportswear has updated the Air Max 97 for cold and wet weather utility. The update starts on the sole, which features a reengineered rubber sole for improved traction. The upper is then built with a VAC-Tech construction, which helps shied the sneaker from wet conditions while retaining heat. Completing the functionality, the sneaker features reflective detailing to help with visibility at…

Nike Air Max 90 ‘Viotech’

Back in the early 2000s, the Japan exclusive ‘Viotech’ Dunk Low instantly became one of the model’s most coveted colorways—known for its vibrant color scheme and premium suede materials. ‘Viotech’ is the name of the purple featured on the silhouette, and this Air Max 90 is a recreation of the exact color palette used on the iconic Dunk drop. The Nike Air…

Nike Air Max 1 ‘Sketch To Shelf’ Pack

When Tinker Hatfield designed the Air Max 1, he wanted to make the sneaker’s Air cushioning visible. His concept was influenced by the “inside-out” architecture of the Pompidou Centre. With the ‘Sketch To Shelf’ Pack, Nike Sportswear brings exposes another revealing layer of the sneaker’s design. Here, the silhouette is fitted with sketch book graphics. This includes a very precise technical blueprint…

Nike Air Max 270 React in 6 Colorways

Last week, Nike Sportswear announced that it would would evolve the design of he Air Max 270 with an infusion of React Element 87 design elements. Here, we get a look at some additional colorway options for the Nike Air Max 270 React. The six colorways are currently listed on SVD as coming soon. Soon as in early July. Men’s Colorways PHANTOM/UNIVERSITY…