Puma and the NY’s multi-disciplined Alife crew are readying their new collection drop this coming weekend with a lookbook showcasing their inspiration and themes behind the new kicks and apparel drop. Known for distilling and being inspired by the sights of their culture rich/melting pot environment from their hq on famed Rivington street. The Alife crew bring a distinctly bold 70’s feel to the new Puma capsule collection with a nod to football styles and early classic sporty leisurewear. Branding is strong on New York looks with Puma utilising their archive logo’s and Alife’ furthering their location detail with the ‘158 graphic offshoot. Like a kit bag ready to go, the collection features the nylon wind jacket, and soccer jerseys in double knit with quick dry cell technology. Sneaker team ups include  the R698, Blaze of Glory, classic suedes and the all important post match kick back sliders.
The PUMA X Alife collection will be available on the 13th February at the following UK boutiques –
Hanon Shop, Chimpstore, Well Gosh & Foot Patrol.
