Gearing up for the release of his fourth studio album, UTOPIA, Travis Scott is also now believed to be taking his partnership with Jordan Brand to a new height. Showing up on the red carpet for Festival de Cannes, La Flame was spotted in what is now believed to be his first Jordan Brand signature shoe.

Already catching attention for his suit set up accented by zip-up hoodie layering, the rapper was photographed in an unidentified pair of sneakers with reverse Swoosh branding. The potential debut Nike/Jordan Brand signature shoe builds on the tones of Scott’s previous collaborative releases expressing a mix of black and dark brown in suede. The shoe is also accompanied by Jumpman motifs at the tongue and thick black waxed laces. Finishing up the design are black midsoles paired with off white rubber outsoles.


Stay with EUKicks for updates on Travis Scott sneaker news.

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