Latin America has been putting itself on the sneaker map for decades and shows no signs of slowing down when delivering cultural takes on classic models. While Mexican beverage brand Jarritos recently received its own Nike SB Dunk Low, the country’s iconic sweet bread is now sugaring up a scrumptious adidas Superstar.

Arriving in classic vanilla, chocolate, and strawberry flavors, the adidas Superstar “Concha” mimics the pastry with fuzzy sherpa uppers and engrained marbled textures. The previous is designed with golden scored decorations on the toe boxes, making for a delicious on-foot treat. Additional pipping runs through the medials and rears, while the former is enriched with embroidered Three Stripes branding.

adidas’ Trefoil emblem and lettering adorn the tongues, back tabs, and insoles, completing each pair with tonal rubber outsoles.

Take a closer look at the adidas Superstar “Concha” in the gallery above. The pack will release exclusively via adidas México and select retailers on May 18 for $2,399 MXN (approximately $136 USD).


The collection is now live on

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