Striking up a collaborative relationship for the first time, British retailer END. link with Japanese luggage stalwarts Porter-Yoshida & Co. for a 6-piece collection inspired by archival bandana prints.END.
Presented in monochrome, this selection encapsulates the longstanding status of the Japanese brand and their continued influence within the world of streetwear and contemporary fashion.
Founded in Tokyo’s Chiyoda City in 1935 by Kichizo Yoshida, the lauded brand rose to prominence in the ‘80s and ‘90s following their adoption by the Ura-Harajuku movement as the bag and accessory brand of choice.
Known from their exceptional quality, Porter-Yoshida & Co’s Japanese-made nylon bags are combined with END.’s distinctive aesthetic outlook to deliver a striking approach that celebrates the brand’s history and influence.
Comprised of Porter’s legendary Helmet Bag, Tote Bag, Day Pack and Waist Bag, the END. x Porter collaboration is complete with a duo of accessories – a wallet and a clip keyring.
Diving into Porter’s archives, each piece is detailed with an archival bandana print featuring a discrete suitcase motif, while a bespoke co-branded woven patch embellishes each piece with a subtle twist on Porter’s trademark emblem – a final signifier of Porter’s significant attention to detail, quality and craft.
The END. X PORTER-YOSHIDA & CO. “BANDANA” Collection is now active on the END. Launches platform with the raffle closing on 30th of April at 16:01.