This season, adidas connected with a series of entities to create the Run City Pack, including Wood Wood, Universal Works and NEIGHBORHOOD. adidas just finished the collection with Monocle, creating two colorways of the Pulseboost HD.
The pack dropped on the 14th of December at select shops and on adidas.co.uk.
a fitting meeting of minds between adidas and Monocle. Across its magazine, radio station and travel guides, Monocle brings together an innate understanding of cities. It engages a global audience about not just what defines our urban centers but how to get the best out of them as you navigate their streets and landmarks. As you head from A to B and beyond. Running, of course, offers a unique way to make those journeys and, in the process, discover something about your surroundings that you might otherwise not. The new Run City Pack provides the perfect footwear to do exactly this. Every detail is filtered through the finely tuned editorial lens of Monocle, while the production takes place at adidas’ Scheinfeld factory in Germany for an elevated level of engineering. “Monocle has been keen to develop a trainer for some time and we were thrilled when Adidas Japan got in touch about this project,” says Tyler Brûlé, Monocle’s editor in chief. “We believe that we’ve delivered something fresh for the market, particularly the fact that our series is Made in Germany.”
The release is made up of two new takes on the Pulseboost HD running shoe, presented in both a rich blue colorway and utilitarian shades of olive green. The Pulseboost HD first appeared earlier this year and is the first shoe to offer Boost HD, an evolved take on the best-in-class comfort and responsiveness of the iconic Boost midsole technology. The model also features the flexible grip of Continenta™ Adaptive Traxion and the personalized fit of Adapt Knit. Housed in a sleek, lightweight silhouette that sits low to the ground, the model is engineered to overcome any unexpected moments in an unfamiliar city and embodies the coming together of form and function that Monocle has been championing since 2007.
