424 was co-founded by Guillermo Andrade, whose determination to succeed was first forged during the arduous journey that he and his family took from his birthplace of Guatemala  to the United States when he was just eight years old. As an adolescent, he channeled this determination into crafting an aesthetic that was wholly his own, one that would make him stand out amongst his peers. This formed the genesis of FourTwoFour on Fairfax , an iconic Los Angeles  retail destination for those who also wanted to break from the norms and wear things a little differently. In 2014, this naturally evolved (via a highly sought-after jewelry line) into Andrade starting the 424 clothing and jewelry line: built on traditional silhouettes but filtered through his own unmistakably of-the-now streetwear aesthetic. 

For his first collaboration  with adidas Originals, Andrade applied that same vision to three classic adidas footwear models. Despite his undoubtedly contemporary design instincts, Andrade leans on the cleaner, more refined aspects of his sensibilities, ensuring that each shoe feels utterly fresh while still retaining the timeless craftsmanship and attention-to-detail that has come to define adidas’ sporting heritage over the decades.  

First up, Andrade turned to the SC Premier, an already minimalist model  that harks back to a golden age of tennis shoe design.  In Andrade’s hands, the shoe is stripped back even further: one pair arrives utterly blacked out while the other is an all-off-white affair; both are crafted from full grain leather and suede. Exterior logos of any sort are limited to a subtle laser engraved 424 logo on lateral of tooling and the co-branding on the tongue, which is also the only part of the shoe to feature a pop of color – the scarlet red patch that has become synonymous with the 424 brand in recent years. 

According to adidas, the adidas Consortium x 424 SC Premiere will launch on the 30th of November. US based Politics is an option to pick up the kicks.

Show CommentsClose Comments

Leave a comment