The ethos is now well established: ISPA uses NIKE, Inc.’s robust portfolio of innovations to solve for the challenges of city life. These challenges are as varied as the human-made environment, and in the case of the Nike ISPA Air Max 720, the design decisions serve to stabilize Nike’s tallest Air unit and safeguard it from bumps and bruises.
What bumps and bruises? Think jostling for space on a metro train, stretching out to keep a door from shutting or bouncing through a rave. The challenges of city life are nuanced and, often, discrete. A solid Air Max can help keep one comfortable through it all.
And as Air Max is to the dance hall what an oxford shirt is to American prep schools, the ISPA Air Max 720 incorporates a heel tab fastener that functions like a classic locker tab so that the shoes can be hung in glory after a night out.
Elements for the shoe are drawn from the Nike React 87 (those should be familiar) and when applied to the Air Max unit serve to guide the bags’ displacement for a bit firmer ride. On the upper, tight mesh cutouts offer breathability (again the Air Max is to the dance hall…). On the whole, the shoe offers sophisticated solutions to a few unique, everyday problems while managing to look awesomely futuristic.
The street ready Nike ISPA Air Max 720 will release on the 27th of November. Hit Nike Sportswear dealers and Nike.com to find the sneaker.