Last year, whisky distillery Jack Daniel’s commissioned sneaker customizer, The Shoe Surgeon to create the “Air Force Honey”.
The collaboration continues with the The Shoe Surgeon delivering a whisky themed custom Air Jordan 4 for late 2019.
Here is the press release for the custom sneaker…
LYNCHBURG, TENN., (NOVEMBER 7, 2019) After joining forces with Dominic “The Shoe Surgeon” Chambrone, Jack Daniel’s is once again shaking up the sneaker and fashion worlds by announcing their newest Jack-inspired sneaker.
Seven shoe concepts were put up for a fan vote online that included a mix of various styles of basketball sneakers inspired by the craftsmanship and elements that make Jack Daniel’s Tennessee Whiskey the iconic global brand it is, including: grain, Jack Daniel’s cave spring, the distillery, charcoal, the barrel, honey and the Jack Daniel’s iconic bottle.
The winning design is a pair that showcases the heart of Jack Daniel Distillery, the Cave Spring Hollow.
“Hearing the peaceful sound of the clear water flow inside the cave gave me instant inspiration”, said Chambrone. “We wanted to really capture those elements with the shoe by giving them a limestone slate which complements the water-like see through sole.”