The adidas OZWEEGO will launch on the 22nd of June from adidas Originals dealers.
-The OZWEEGO silhouette is a new take on a shoe whose aesthetic reflects the aggressive design of the 1990s
-Featuring material elements from its predecessors, the Ozweego model brings adiPRENE technology into the present
This season , adidas Originals introduces the OZWEEGO silhouette for today. Exemplifying the aesthetic that typifies the aggressive design language of the ‘90s, adidas Originals has created a new interpretation, evolved and re-worked for today’s generation.
Released in a multitude of iterations throughout the 1990s, the OZWEEGO models pushed hyper-futuristic footwear design to its furthest reaches. In this contemporary reimagining of the OZWEEGO silhouette, adidas looked to the OZWEEGO 3 sneaker of 1998 – a running shoe that was embraced by street culture. For the newest iteration of this silhouette, adidas Originals has identified the most innovative elements to bring forward from the original OZWEEGO 3 design such as adiPRENE and adiPRENE + which allows for the wearer’s maximum comfort in the midsole.
With a distinctive eye stay panel, defined midsole lines, and translucent support tube, today’s OZWEEGO model offers a modern expression of the original design language and ethos of the OZWEEGO 3 sneaker. True to the materials of the period, today’s OZWEEGO model features a classic mesh, suede, and TPU construction across the upper, countered with fabric lining. This is then rendered in a nostalgic white colorway with Solar Yellow and blue accents reminiscent of the era’s outlandish palette, creating a formidable new expression of an unforgettable period in running footwear design.