The adidas OZWEEGO will launch on the 22nd of June from adidas Originals dealers.

-The OZWEEGO  silhouette is a new take on a shoe whose aesthetic reflects the aggressive design of the 1990s 
-Featuring material elements from its predecessors, the Ozweego  model  brings adiPRENE  technology  into the present

This season , adidas Originals introduces the OZWEEGO  silhouette for today. Exemplifying the aesthetic that typifies the aggressive design language of the ‘90s, adidas Originals has created a new interpretation, evolved and re-worked for today’s generation.
 
Released in a multitude of iterations throughout the 1990s, the OZWEEGO  models pushed hyper-futuristic footwear design to its furthest reaches. In this contemporary reimagining of the OZWEEGO  silhouette, adidas looked to the OZWEEGO  3 sneaker of 1998 – a running shoe that was embraced by street culture. For the newest iteration of this silhouette, adidas Originals has identified the most innovative elements to bring forward from the original OZWEEGO  3 design such as adiPRENE  and adiPRENE + which allows for the wearer’s maximum comfort in the midsole.
 
With a distinctive eye stay panel, defined midsole lines, and translucent support tube, today’s OZWEEGO  model  offers a modern expression of the original design language and ethos of the OZWEEGO  3 sneaker. True to the materials of the period, today’s OZWEEGO  model  features a classic mesh, suede, and TPU construction across the upper, countered with fabric lining. This is then rendered in a nostalgic white colorway with Solar Yellow and blue accents reminiscent of the era’s outlandish palette, creating a formidable new expression of an unforgettable period in running footwear design.

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