New Balance is celebrating Pride Month through a collaboration with Overkill. The two have created the “Berlin – City of Values” Pack, which consists of the 1500 and 1530. The collection will launch on the 22nd of June at Overkill.
Berlin is quite a lot! It’s impossible to put into words the unique, special character of the city. Its cultural life is rich and diverse like none other.
What comes to mind first, is obviously the club culture. Some say that Berlin has two faces when it comes to clubbing- on one hand there are thousands of people visiting world-famous techno clubs. In pitch black outfits.
On the other hand Berlin is known for its colorful and pulsating vibe within its traditional crazy raves like love parade or gay pride.
The brute aesthetics and rousing energy of the techno parties, some of which last for days, meet the creative playfulness of the legendary open air raves of Berlin. Nihilistic clarity meets attention to detail. A night in Berlin is multifaceted, playful and you never know exactly what to expect at the beginning. Matching “Pride Month” and other diverse highlights of the never sleeping Berlin cultural landscape, this pack is an homage to the lively and above all multi-layered Berlin electro culture. Equality, Unity & Diversity.
In accordance with this lifestyle a shoe collaboration package was created consisting of the M1530 – a new and modern take on the M1500 to celebrate its 30th anniversary. The design incorporates the DNA from NB’s UK heritage mixed with modern lightweight technology using monochromatic materials such as reflective 3M, smooth perforated leather and nubuck.
The M1500, representing the classic retro component of the collaboration package, is a colorful pastel makeover using high quality materials. Heavy suede in grey and blue shades, white broad mesh and reflective panels.
The famous „N“ logo on the side of the shoes is reflective on each style. Other NB logos are stitched on the leathered tongue label: using black on black (M1530) or different pastel colors (M1500). The flying NB logo on the front side panels is applied on both styles. The insoles are theme printed each. The M1500 comes along with a lot of possibilities for individualization as there are three pairs of laces and three pairs of colorful lace tags provided.