When the Nike Shox R4 debuted in 2000, its sci-fi aesthetic and aggressive stance created an instant visceral response. “They were like a shoe of the future,” recalls Brasilian football star Neymar JR. For him, the Shox R4 became an instant object of desire.
Fittingly, the silhouette is the conduit for a duo of themed colorways baring the forward’s name. The first follows on the metallic detailing and reflective elements of the launch colorway. By mirroring the hues of a watermelon, the second connects directly to the buzzing markets around São Paulo that were a constant in Neymar JR’s childhood. “The crazy color combination,” he says of the shoe. “I like it!”
The Nike Shox R4 x Neymar JR collection will launch on the 30th of May on Nike.com and at select Nike dealers.