Puma and Diamond Supply Co. are working together for the spring/summer season to deliver a collection of seasonal footwear and gear.
An embodiment of true Californian culture and lifestyle, the apparel, footwear and accessories found throughout the collection are influenced by the textures and colors of backyard pools and skate-bowls, paying homage to the dreamy Los Angeles sun and skate culture. Touches of tie-dye animal prints add a pop of premium-retro flavor. Key styles include PUMA’s signature Suede and Cali-0 sneakers, while matching printed track jacket + short sets and bum bag bring the fun.
This collaboration comes on the heels of Diamond Supply Co. celebrating their 20th anniversary. Founded by Nick Tershay in 1998, the brand has gone on to not only become one of the industry’s largest and most reputable skate brands, but also transcend beyond the skate community to be a dominant force in streetwear, as seen in their ongoing collaborations with PUMA.
The collection will launch globally on the 25th of May through select Puma dealers and directly through puma.com.