Puma introduced the LQD CELL in April with a modernized update to its cell cushion system. The silhouette debuted as the LQD CELL Origin AR in two QR code print based colorways. Puma then followed up with the release of the LQD CELL Origin Drone in two colorways inspired by the sky.
For the sneaker’s third act, Puma is working with a color palette that includes yellow, blue, aqua, grey and white.
The Puma LQD CELL Origin will launch on the 16th of May on puma.com and select Puma dealers.
An evolution of PUMA’s CELL running technology that first debuted in the 90s, LQD CELL’s innovative technology first debuted last month and features hexagonal cells that compress and work together with ProFoam to keep you steady while providing ultimate comfort. This CELL technology is outwardly visible on the outsole and backheel of the shoe, highlighting the technology in a bold and unexpected way. Other features include an exaggerated height and shape of the collar for a disruptive shelf appeal, mixed materials on the upper inspired by PUMA’s OG Superfly II from the 90s, and full rubber coverage on the outsole for maximum traction and durability without slowing you down.