Just the other day, we posted that Nike Sportswear was adding to its Presto line with a React reworking of the classic. Today, Nike has officially announced the sneaker along with design details, colorway previews and release info.
…the shoe does more than simply rework an archival classic silhouette. It takes a holistic view of what made the original great by articulating revered characteristics of the Nike Air Presto and then kicking these up with a fresh attitude.
When the Nike Air Presto arrived in the fall of 2000 it was notable for two key things: First, there was fit. The shoe’s stretchy upper made way for “Presto magic,” giving it a “T-shirt for the foot” feel (it was even sold in XS to XL sizing). Second, there was the lead marketing campaign. Each colorway became a character (Shady Milkman and Unholy Cumulus among these), inflecting the shoe with an irreverence crowd-sourced from Nike employees.
This balance of cutting-edge tech and tongue-in-cheek humor is integral to the Nike React Presto. At root, the shoe is all about being relaxed — with plush tooling, a form-fitting upper and sunny disposition in winning combination.
Notable Past Presto Interpretations
Presto Cage (2001)
Presto Chanjo (2001)
Presto Faze (2001)
Presto Cover (2002)
Presto Foot Tent (2002)
Presto Gym (2002)
Lunar Presto (2013)
Presto Ultra Flyknit (2016)
Acronym x Presto (2016)
Presto Fly (2017)
Off-White x Presto (2017)
-Nike React foam underfoot — providing for the most comfortable Presto ever
-A fluid, organic midsole geometry tuned precisely for the Presto
-Eyestays at the heel and tongue for multiple lacing options
-A midfoot cage and heel crash pad
-Nike employee-sourced, character-based color schemes
Brutal Honey / 9th of May
Rabid Panda / 9th of May
Nike by You / 9th of May
Psychedelic Lava / 16th of May
Chatty Matador / 16th of May
Breezy Thursday / 16th of May
Witness Protection / 16th of May
Hit Nike.com and Nike dealers on the release dates for availability.
Nike by You React Presto
Nike by You varieties of the Presto React that share favored old personas including Brutal Honey, Rogue Kielbasa, Shady Milkman and Unholy Cumulus — with space for personalization — also arrive that day.