The name Olivia Kim has become familiar to the sneaker world through he collaborative work with Nike on behalf of the Nordstrom department store chain. Her work has included exclusive colorways and the creation of specific Nike spaces at Nordstrom locations.
Her previous efforts have been directed at women but now she is creating a men’ specific Nike space at Nordstrom NYC. The goal of the location is to “present Nike through an elevated fashion lens”.
The shop just opened today and is hosting a launch party this evening. Check the press release bellow for details.
Nordstrom Mens Store NYC
235 W 57th St
New York, NY 10019
Nordstrom and Nike are excited to announce the opening of a new men’s concept shop from Olivia Kim. The Nordstrom x Nike Men’s sneaker boutique, collaboratively designed by Nike Design and Olivia Kim, will open on Thursday, April 18, 2018 with the re-release of some of Nike’s most sought-after sneakers including the React Element 87, the Air Max2 Light ‘Atmos’ and the Blazer Mid ’77.
Kim, the Vice President of Creative Projects at Nordstrom, began her partnership with Nike in 2015 for a collaboration on a women’s-only lifestyle shop that blurs the lines of fitness and fashion as the ultimate sneaker boutique for women. Kim is now bringing the concept to men with its first physical boutique in New York City at the Nordstrom NYC Men’s store.
Nordstrom x Nike (NxN) will house limited-edition product introduced each month featuring sneakers for runners and sneakerheads alike, curated collections featuring the best of Nike.
A curated selection of product from both emerging and some of the most compelling fashion brands will also be merchandised in the shop alongside Nike product to create a strong lifestyle offering. The shop will launch with an outpost of RTH, an LA-based men’s shop that specializes in handmade creations as well as a curation of books and limited run zines in partnership with NYC-based creative agency and publisher, VIDOUN.
To bring her vision of the NxN Men’s shop to life, Kim collaborated with London-based designer Max Lamb, best known for employing innovative techniques to design contemporary pieces using natural materials. Lamb worked on the overall design of the shop environment including the creation of custom fixtures.
“Nike sneakers are a wardrobe essential for most of the men I know, regardless of their age, occupation or style. We are excited to present Nike through an elevated fashion lens and New York is the best place to launch this concept. This is not another fitness-only shop, or straight sneaker destination. We hope that this is a place where men come to discover unexpected product, find inspiration and take their personal style to the next level,” said Olivia Kim. “We are proud to be offering our customers some of the best merchandise out there in a creative new environment paired with a strong customer experience.”
Nordstrom will be offering its customer services experiences through the NxN Men’s shop including three-hour same day delivery in NYC and 24/7 buy-online, pick-up in-store so customers can have access to Nikes any time of day. Nordstrom also offers personal styling services, certified shoe fitters and sneaker cleaning.
To celebrate the opening of the boutique, Nordstrom x Nike will be hosting a party on the evening of the 18th, featuring a live set from iconic New York DJ duo, Stretch & Bobbito.
This marks the sixth Nordstrom x Nike sneaker boutique to open. The current NxN women’s locations include Nordstrom CF Toronto Eaton Centre, Toronto, Ont., Nordstrom Michigan Avenue, Chicago, IL and Nordstrom Downtown Seattle, Seattle, Wash.