This season, South Africa based Shelflife has teamed with adidas Consortium to create an edition of the ZX 4000.
Taking on the formidable heritage of the adidas ZX running shoe series, Shelflife brings their own eye-catching approach to a new iteration of the ZX4000 model. Viewed straight-on from the outside, the Shelflife version is defined by its understated use of luxurious greyscale nubuck and woven fabric underlays that evoke the historic craftsmanship of the retailers’ home country. On foot and in action however, the medial side of the shoe is revealed, showcasing a colorful, jacquard-printed panel.
The sneaker will launch on the 20th of April at adidas Consortium dealers.
Pictorial shot in South Africa by “local creatives Paul Ward (photographer) and Gabrielle Kannemeyer (stylist)”.
