Nike’s 720 Air experience takes a giant step into cyberspace this week as their Virtual Store goes live with with offers of exclusive products and a chance to get your hands on the latest colourways of their slick 720 Air runner.

Nike members can purchase the 720 Air, then with their order number, use it to exchange for ‘Air Credit’ to further obtain exclusive Nike 720 Air collectables. The list of exclusive items includes limited edition merchandise created by familiar Nike collaborators Mini Swoosh, Interhood and Johnny Hoxton with 720 Air matching stationary kits, sticker packs, footballs, apparel, and our favourite accessory, the 720 Air Neck pillow. To further enhance the cyber experience Nike have immersed the virtual store space with a rotation of digital avatars starting with Mini Swoosh, before footballer star Raheem Sterling, DJ Peggy Gou and Rapper Dave who will take turns to inform, direct and assist you with your journey.

The 720 Air Store will also reach the physical retail realm with an installation at London’s Nike Town location, where the digital experience can be enjoyed and felt in a realtime physical space.

The Nike 720 Air Virtual Store is open now, with exclusive products dropping tomorrow, 28th February, and you can also visit in person with the Nike 720 Air Virtual installation at Niketown London.

Nike Town London
236 Oxford St,
London W1C 1DE
Opens daily
10am – 9pm

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