Pre-emoji culture, Nike used the Swoosh to create a smiley face design that it used to promote its 90s era Have a Nike Day ad campaign.
The smiley Swoosh then returned in 2018 on Sean Wotherspoon’s Air Max 1/97.
For 2019, Nike Sportswear is using the “Have a Nike Day” design and slogan to organize a collection of sneakers.
The collection includes this Air Force 1. Produced in GS sizes, the sneaker is dressed in pink foam over its suede upper that matches the outsole. Detailing on the design includes a patent leather heel tab with a “HAVE A NIKE DAY” on the tongue and a big Smiley Swoosh on the side panel.
The sneaker just launched and can be found at shops that include Swiss based Titolo.