Nike Sportswear’s Air Max line is adding a new silhouette this year, the Air Max 720. Following on last year’s Air Max 270, the brand new sneaker made its public debut at the recent Paris Fashion Week.

The shoe coins its name from its innovative new midsole, stemming from the idea that the Air Unit is visible both horizontally and vertically. The 720 features Nike’s first full-length lifestyle Air Max unit, and the data-driven shoe was developed by monitoring the steps of commuters in major cities using motion-sensor technology. However, its design was actually inspired by nature – specifically the movement of energy in different wonders, and this is reflected within each colourway, with colourways being named after a selection of natural wonders, with this first pack named the ‘The Northern Lights’.

The 720’s predecessor, the 270, registered at a 32mm high, which was formerly the brand’s tallest ever heel bag. The 720 raises the bar by elevating the Air unit to 38mm, and by doing so, delivers the springiest silhouette Nike has ever manufactured. The brand’s loftiest heel unit also provides the biggest heel volume displacement. This maximises the 720’s cushioning abilities even further, and with its 360-degree profile, provides a cradle-like structure for your foot.

Nike’s ethos is that there should be no compromise between reducing their environmental footprint while continuing to improve athletes performance. With the production of Nike Air focused on delivering a more sustainable future for athletes, the 720 is environmentally conscious, arriving with a composition of at least 75% recycled manufacturing waste.


The day edition of the Air Max 720 from the Northern Lights pack is dressed in turquoise with dark blue detailing. The night edition is dressed in purple with iridescent framing. The day will drop in women’s sizes while the night colorway will release in men’s sizes. Find them on the 1st of February at shops that include size?.

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